One of my biggest personal gripes with the fashion industry is how exclusionary it is – not just in size and price accessibility – but in pretension. Everyone wears clothing – yet the industry at large spends money + energy making folks feel left out, not good enough. They hope this is “aspirational” – that we will pay hand over fist to get an invite to the cool club. But for many folks – it just makes us not want to participate at all.
No more. Not here. Fashion is for everyone. And it can heal.
I’m so excited to release our newest campaign highlighting these ideas. See below for 5 quick videos featuring each one featuring a woman as we chat about why they hate shopping, how fashion makes them feel left behind, and then watch us start to solve it all.
Stunning videography by Monet Eliastam, Models + Participants are: Christina, Michelle, Tricia, Jacqueline, and Meghan