At SmartGlamour, when we say #FashionForAll, we truly mean all. Throughout 2017 we are highlighting the various marginalized groups that are often left out when brands + media say all or everone. In our first #AllMeansAll campaign, we highlighted how clothing should be inclusive of transgender and gender non-conforming individuals – that clothing items on their own do not actually have a gender, society chose to dictate that. Now as our year long campaign continues, we are highlighting the most under served plus-size population, those in sizes 24 and up.
Because #AllMeansAll continues to mean just that; whether that all is demonstrated by gender identity, age, ethnicity, ability, size, or a crossection of all those characteristics. It does not mean a sea of options for our straight-sized customers and then limited stock for our plus size range. Every one of our pieces can be made in XXS-6X and beyond. Many collections don’t serve these women + femmes. And if they do, often they are in dark colors, touting “slimming” effects. We want these babes to live out loud in bright florals and prints – or whatever THEY choose!
SmartGlamour believes everyone can be bold. Fierce. Bright. Everyone deserves access to the fashion that expresses them the best. Our mission has, and always will be, to provide style at any size for all women and femmes. #AllMeansAll is just one more way to give everyone visibility. This campaign features some classic SmartGlamour styles like the Valentina, Jaime, and Keriann – brought back in new colors and prints – and then the addition of three brand new styles – the Lindy, Substantia, and Virgie (named after a few Fat Acceptance warriors we look up to) – all available now at www.smartglamour.com.
